PROJECTS
Samples of marketing and public relations projects over the years.
Fiona Haftani
Political Campaign, Candidate Video and Digital Marketing
Fiona Haftani ran for MLA in the Waverley riding. Shot promotional candidate video, wrote news releases, and promoted her campaign on social media.
Kookum's Pantry
Concept, Execution & Administration
Kookum's Pantry is a Winnipeg indigenous baking and retail operation offering fresh-cooked bannock, Saskatoon berry jam, and moccasins and mukluks. The business is currently running in Winnipeg with great success.
OnTheStep
Media Relations and Partnership
OnTheStep is a brilliant app created by two university students in Winnipeg, MB. We helped them with earned media through news releases and radio interviews during their initial launch, which was a great success. Hire A Refugee partnered with the app to help provide groups of reliable new Canadians to work with the app and perform the shoveling. The shovelers made lots of money and were quite happy, while the owners of the app saw big success as well.
The Stak Co
Women's Entrepreneurship Strategy Application
We put together a strong application package for The Stak Co when applying for the Women's Entrepreneurship Strategy program from the Canadian Federal Government.
Miles Chester
Political Campaign, Media Relations and Digital Marketing
Miles Chester ran a campaign in his home town of Cochrane, AB. We ran survey's news releases and digital marketing efforts to assist his campaign.
Hire A Refugee - Hirearefugee.ca (WSRON Employment Project)
Concept, Execution & Administration
Hire A Refugee is a local initiative started by RDA Consulting in conjunction with LAI Group, to help generate work for refugees and other newcomers to Winnipeg. It has, so far, been a massive success, generating regular media relations in the form of interviews on both television and radio.
Platform to Discuss New Ideas and Solutions to the
World Refugee Crisis
Concept, Execution & Administration
At the behest of former Minister Lloyd Axworthy, we met with him and brainstormed creating an online space where Canadians can come to discuss their opinions on the current world refugee crisis.
1918 On The Red
Public relations
1918 On The Red is a property currently in the planning and pre-development phase. They are proposing a wildlife and pedestrian bridge to the University of Manitoba from South St. Vital, allowing wildlife to safely cross the river in addition to students and citizens. We helped gain public interest and support for the project, from the public.
Ambrosia Apothecary
Product Awareness
We worked with Ambrosia Apothecary to generate news releases surrounding their products and current offers. We also encouraged their partnership with the Winnipeg Aboriginal Film Festival (WAFF) in an effort to benefit both organizations.
Winnipeg Aboriginal Film Festival (WAFF)
Public relations
We worked with WAFF to generate awareness surrounding some of their government funding issues, contests, and the festival itself, primarily through news releases.
Stroke Recovery Association of Manitoba (SAM)
Global News Feature
As per our contract with SAM, public relations is a key element. We recently had the Life After Stroke Project featured on Global News on both Saturday and Sunday as a part of the program Focus Manitoba.
(Click to play video)
Stroke Recovery Association of Manitoba (SAM)
Radio Interview
Part of our contract with SAM is public relations, and we delivered several interviews with local media. Here is a segment with CJOB radio host, Dahlia Kurtz. Just follow the link to go to the listening page.
(Click to listen)
Stroke Recovery Association of Manitoba (SAM)
Public relations and Fundraising, Roll out of Stroke Recovery Month
SAM came to us just before the launch of Stroke Recovery Month as well as one of their new recovery programs. We are working alongside staff and board members to create awareness and generate funds and volunteers for their programming. We are using paid promotions to drive their traffic in the digital space.
(Click to play video)
The Clinics at Wal-Mart
Digital Marketing Strategy
The clinic inside the Wal-Marts on Kenaston, Taylor, and Fermor, are all locally owned and operated. We wanted to get the word out to create awareness of the clinics and to let people know they are run by their neighbours. We set out to conquer two problems: 1) Perception the clinics were owned by Wal-Mart. 2) The lack of knowledge of the clinics existing inside the Wal-marts.
Arora Family Chiropractic
Digital Marketing Strategy
After reaching a limited audience with newspaper ads, we took the reigns of the advertising effort at Arora Family Chiropractic and brought them into the digital space. They now have videos circulating Facebook targeting athletes, people living near their business, and other demographics who would have a keen interest in using their services.
(Click to play video)
Arora Family Chiropractic
Digital Marketing Strategy
After reaching a limited audience with newspaper ads, we took the reigns of the advertising effort at Arora Family Chiropractic and brought them into the digital space. They now have videos circulating Facebook targeting athletes, people living near their business, and other demographics who would have a keen interest in using their services.
LAI Group
Summer Soccer Series Event and Fundraising
Lloyd Axworthy International (LAI Group) asked us for project proposal for a fundraising event that would function on two levels. On one hand they wanted an evet to raise funds for inner city athleteic mentorship programs, but on the other, they wanted the event to actually benefit the community.
The Summer Soccer Series was a day of soccer at the Axworthy Rec Plex that raised lots of money for athletic mentorship, but also provided a free day of soccer and a meal to local refugee families from both Africa and the Middle East. CTV and CBC News came out to cover the day.
James Beddome
MLA/Premier of MB Campaign and Support Materials
James made quite a splash in the 2016 Manitoba provincial election. He was the most intelligent and raitional voice of all the candidates, and received overwhelming support from the community. He made the Green party of Manitoba a force, this year.
Paula Havixbeck
Mayoral Campaign and Support Materials
During the mayoral race of 2014, we took over Paula Havixbeck's campaign about half way
through the election. We got her in the news, and she fought a long and hard battle.
Our team also put together a video for her to tell her story of why she should be mayor of Winnipeg.
To view the video, click here.
(Click to play video)
(Click to play video)
Don Woodstock
Federal MP Candidate, Green Party
Don hired RDA Consulting to run his campaign in the 2015 Federal Canadian Election. We ended up running a successful campaign that received national coverage. Don was mentioned in Macleans Magazine and The Huffington Post, among many other popular news outlets.
We helped Don build an online community of followers for him to work with in the future, in addition to crafting numerous news releases and a video ad -- which can be seen here.
(Click to play video)
Don Woodstock
Federal MP Candidate, Green Party
Don hired RDA Consulting to run his campaign in the 2015 Federal Canadian Election. We ended up running a successful campaign that received national coverage. Don was mentioned in Macleans Magazine and The Huffington Post, among many other popular news outlets.
We helped Don build an online community of followers for him to work with in the future, in addition to crafting numerous news releases and a video ad -- which can be seen here.
(Click to play video)
Don Woodstock
Federal MP Candidate, Green Party
Don hired RDA Consulting to run his campaign in the 2015 Federal Canadian Election. We ended up running a successful campaign that received national coverage. Don was mentioned in Macleans Magazine and The Huffington Post, among many other popular news outlets.
We helped Don build an online community of followers for him to work with in the future, in addition to crafting numerous news releases and a video ad -- which can be seen here.
(Click to play video)
Xue Yong Zhang
Political Positioning, Support Materials, and Image
Xue Yong Zhang was running nomination as a candidate for the Progressive Conservative Party in St. Norbert. His campaign consisted of many elements in many areas, such as: pamphlets, photography, news releases, political strategy, and awareness.
We ended up making him some beautiful materials and sent out several pieces to local media and the community.
Robert Falcon-Oullette
Mayoral Campaign and Support Materials
When this currently sitting MP started his political career, he first ran for mayor in the 2014 mayoral election. We took care of his intro campaign, got him media buzz and awareness.
Omega Garden and Volksgarden
Public Relations and Positioning
Omega Garden, creators and distributors of the Volksgarden, a year-round extra green solution to growing large quantities of fresh plants indoors while using minimal resources, have retained RDA Consulting for an extended public relations campaign and social media support.
We're working to increase the awareness of Omega Garden and its innovative technology, throughout North America.
Winnipeg Lost Dog Alert
Video News Release and Fundraiser
Every year we put on a fundraiser for Winnipeg Lost Dog Alert. It's a fun event where families are encouraged to bring their dogs out and participate in a day of dog-related activities.
This past event we put together a video news release to send out to the media, which was met with an overwhelmingly postive review.
(Click to play video)
The Kelburn Foundation
Public Relations, Fundraising, and Positioning
The Kelburn Foundation is a non-profit agency devoted to promoting mental health awareness, researching the root causes and treatments, and aiding members of the community who cannot afford their own treatment.
We are currently helping launch the foundation and are in the midst of a fundraising campaign for them.
Inner City WesMen Program
Chair and Founder
Our president, Bob Axworthy, is the chair, founder, and a coach for the program. It is a non-profit organization that helps train and coach basketballl players in the inner city. It also promotes choosing sport as a safe means of recreation.
The program is one of Bob's passions, and he has been fully committed to his players for over 10 years.
The Thinker's Conference
Special Event
The Thinker's Conference was a massive gathering of some of the world's top minds in the subject areas of human rights, technology, and future developments. Its aim was to create new ideas to introduce to communites and politicans with the intent to better the world we leave our children.
The event was held at the U of W, in Winnipeg, Manitoba.
